Sunday, June 14, 2009

Summer makeup trends: easy, simple, bright

Diana Akers of Pine Village has noticed the bright color trend for summer makeup in magazines. But the high glamour look isn't exactly for her.

"I try to go natural," said the 45-year-old woman at Tippecanoe Mall in Lafayette. "I think bright colors look pretty on others, but not me."

The fashion trend of bright colors has finally migrated onto the color palette of cosmetics but has yet to catch on in the Greater Lafayette area. Many women said they don't wear any makeup and those who do prefer the natural look, especially during the summer months.

Diane Boener, co-owner of Merle Norman Cosmetic Studio, said to incorporate the trendy, bright colors and avoid looking overdone, women should pick one feature to play up, such as the lips or eyes.

She said the summer trend isn't a high drama look, but fresh skin with a punch of color.

"Pick one area and emphasize it; don't put trendy colors all over your face," she said.

Penny Smith, northwest Indiana district manager for Avon, said the company is also selling trend-bright cosmetics such as eye shadows in tropical bright pinks, lip gloss in coral and yellow nail polish.

"We are right on with trends, if you look at color trends regarding fashion," she said.

Jana Shoaf, Mary Kay beauty consultant and sales director, had a different perspective on summer makeup trends.

She said the trend for the summer is light, sheer and natural looking for women of all ages -- reminiscent of what most local women interviewed said.

But the bright color trend has popped up in the Mary Kay cosmetic line.

Shoaf said the company just introduced a tinted lip balm with sun protection in sheer shades including a poppy or bright pink color.

She also said mineral powder foundations, eye shadows and blushes are good buys for summer because they are long-lasting, easy to apply and natural-looking.

Kristi Johns prefers to go light for her summer face.

She only wears lip gloss and mascara --to compliment her bronze tan.

"I think in the summer it's not a lot of makeup," said the 30-year-old. "It's easy and simple."

Julie Rehwinkel of Lafayette also felt the magazine look of bright cosmetics was too extreme for her.

"Magazines tend to be far out there -- with bold eyes, really bright greens, and bright blues," said the 36-year-old said. "(It's) not something I think the average person would wear on a daily basis."

Amanda Knight of Indianapolis is one woman who has caught on to the bright color makeup trend.

Her everyday look is a smoky eye with a bright eye shadow, pale lips and bronze skin.

"I love bright colors," said the 25-year-old while donning a shimmery bright purple eye shadow at the mall in Lafayette.

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